The Top Ten Ways to Start a "Happening" Restaurant / Food-Joint

10. Give it a rustic look. Use cement flooring, preferably uneven. Give the walls an unfinished look, preferably leaving some bricks exposed. This also saves money.

9. Make the menu Italian or French or a combination of the two. Use exotic sounding dishes and use less common pastas such as penne, fettucine, etc. Make sure that the gravy is white, rich and thick.

8. Keep the menu small with as few dishes as possible. Saves money and adds to the eclectic ambience.

7. Get an exotic wine list; it doesn't matter if the diners have no idea about what to drink and when. Make sure the bar is well-stocked.

6. The promoters should include some of the high-fliers of the city. Those who regularly make the columns of page 3 Bombay Times.

5. Milk the newspapers for publicity and create a buzz. Invite the high-fliers regularly for "do's". Use the network to get companies to hold parties and dinners.

4. Make "hanging out" in the restaurants a "happening" thing, so that the diners can see another 100 people standing next to their table, drinking, smoking and doing nothing.

3. Overprice everything.

2. Make a big thing about prior booking, even if all the tables are not going full.

1. Give it a single word name such as Indigo or Olive or Athena or something similar.