This was a “funny” piece that I had written for Sulekha in November 1999. It was published later in 2001, in Sulekha Select, a compilation of 42 pieces by various authors. I came across a project report written by an executive of a US based multinational company which is considered to be a leader in the beauty care business. He had been sent to India, some months ago, to carry out a market survey for a new fairness cream. This particular fairness cream had done very badly in the US despite a very positive pilot study, and the company was stuck with a large inventory, which it had thought of dumping in a suitable third-world country. The MNC had no previous base in India.
Black, White and Various Shades of Brown
Black, White and Various Shades of Brown
Black, White and Various Shades of Brown
This was a “funny” piece that I had written for Sulekha in November 1999. It was published later in 2001, in Sulekha Select, a compilation of 42 pieces by various authors. I came across a project report written by an executive of a US based multinational company which is considered to be a leader in the beauty care business. He had been sent to India, some months ago, to carry out a market survey for a new fairness cream. This particular fairness cream had done very badly in the US despite a very positive pilot study, and the company was stuck with a large inventory, which it had thought of dumping in a suitable third-world country. The MNC had no previous base in India.